ACDO soap powder
Author: Halifax Chamber of Trade
Date: 1936
Location: Britain
Format: Advertisement
Document ID: 102359
Library ID:
The item that you see before you is an extract taken from a Halifax Shopping Festival handbook. The handbooks were designed to give visitors a flavour of the events that would be taking place as part of the festival week, as well as advertise local businesses. Within each handbook people could expect to find; adverts for local retailers, services and manufacturers, the names and photographs of the principle members of the Halifax Chamber of Trade, accounts of shopping memories, articles regarding issues such as health and education, a list of exhibitions and events that are due to take place as part of the festival and competitions for readers.
The Halifax Shopping Festival took place over the course of one week. Organised by the Halifax Chamber of Trade, its primary aim was to actively promote local traders, goods and services. Exhibitors and advertisers included all kinds of businesses, from woollen manufacturers to car dealerships.
The advent of new labour saving devices opened up a whole new market for detergents with which to use them. One such product was ACDO, a washing detergent that was manufactured by The Astley Dye & Chemical Company, Bolton. Although the exhibitors themselves were not a local company, their product was likely to have been available from one of the many corner shops or grocers throughout Calderdale.
