6 Seven Key Areas : Analysis and Development Proposals
The Seven Key Areas
6.1 An appraisal of Central Elland based on its existing character reveals a range of both positive and negative qualities. When taken together with the SPD's Key Principles, there is a basis on which future proposals for the enhancement of the area, and its constituent parts, can be built. Central Elland can be broken down for analysis into seven key zones. These are:
- Riverside Park
- Metro Station
- Nu-Swift Site
- Southgate
- Southgate, Church Street and Northgate ('The Cross')
- Town Hall Triangle and Timber Street
- Dewsbury Road Area
These key areas clearly overlap as illustrated in Figure 10.
(Diagram depicting Key Areas of Potential Development [38KB])

6.2 The following section provides development briefs containing site anaylses and development proposals for each of these sites, which are illustrated in Figures 11 and 12.
6.3 The following section will aim to address the Issues raised in Chapter 4 by considering ways in which key sites might be developed in accordance with existing, Calderdale-wide planning guidance, and the Key Principles of the SPD. To this end, the SPD will provide development briefs containing site analyses and indicative proposals for the development and regeneration of the area. These proposals are not binding but intended as a guide, however, future development proposals would be expected to address the Key Principles of, and the Issues discussed in, this SPD.
6.4 In order to ensure a joined-up and cohesive approach to the planning and development of Central Elland, the indicative proposals for these seven key areas should be considered in conjunction with the highways preferred option in Chapter 5.
(Plan depicting the boundaries of the Seven Key Areas [312KB ])

Figure 12 Diagram depicting the seven key areas
(Diagram depicting the seven key areas [139KB ])

6.5 Whether or not Central Elland develops along the lines suggested in the following section will depend on a range of factors. Some of the projects will depend on funding being available from various sources including the private sector, the Council, Section 106 developer contributions. They will also depend on developer interest and would be subject to the grant of planning consent from the local planning authority. The delivery of the SPD's aspirations is discussed in Chapter 7.
