Spring 2009

Road Safety seat belt campaign

Calderdale’s Road Safety Team has been involved for about a year and a half in a road safety project to encourage more people to wear their seat belts in the car when they are travelling.

At the beginning of the campaign we asked the panel their views on certain aspects of road safety; we then repeated the questions in the autumn 2008 edition to see how effective the campaign has been. The initial set of questions was about who respondents think are responsible for children/young people wearing seat belts in different situations. The table shows the results of these questions, comparing the answers of summer 2007 to those received in the autumn 2008 edition. The table shows those respondents that answered ‘Yes, Always’ to the questions asked.

Comparison of responses in summer 2007 and autumn 2008

Do you wear a seat belt when travelling?2007 % saying 'yes'2008 % saying 'yes'
a) in the front of the car as the driver96%96%
b) in the front of the car as the passenger97%97%
c) in the rear of the car74%80%
Who do you think is responsible by law for ensuring people under 14 years of age wear a suitable restraint?2007 % saying 'yes'2008 % saying 'yes'
a) the child2%<1%
b) the driver91%94%
c) the parent7%6%
d) don't know<1%<1%
Who do you think is responsible by law for ensuring passengers 14 years and over are wearing seat belts?2007 % saying 'yes'2008 % saying 'yes'
a) the passenger31%27%
b) the driver68%72%
c) don't know<1%<1%

We then asked panel members their opinion on the effectiveness of the campaign over the last eighteen months. The graph shows the results of this, with 5% finding it very effective, 31% quite effective, 20% not very effective, 6% not at all effective, and 38% having no opinion on the effectiveness.

A pleasing 36% of respondents think the campaign has been effective – hopefully this will also be reflected in safety statistics.

An important aspect of the campaign of course is the promotion of the scheme, to raise people’s awareness and generally improve road safety across the district. To monitor the effectiveness of our promotions we then asked the panel if, in the last twelve months, they had heard or seen any of our ‘seat belt wearing promotions’.

67% of respondents said they have seen our new Road signs; 63% have seen the advertising on TV; 30% remember seeing the leaflets, booklets and posters we circulated and 34% have seen relevant articles and adverts in the local press.

We then asked which groups of Calderdale’s car occupants you think are least likely to wear a seat belt. The table shows the responses to this question compared to the 2007 responses..

Comparison of 2007 against 2008 responses on those least likely to wear seat belts
Type of car occupant% 2007% 2008
Children with parents    7.8 10.4
Young adult drivers  45.8 32.2
Teenagers with friends  32.1 44.4
People driving for work  14.2 13.0

From a list of options we then asked your opinion on which means you think would be most effective when it comes to increasing seat belt wearing. The three most effective measures in the view of the panel were:

Interestingly, these options all involved punitive measures rather than education.

You provided us with many useful and innovative ideas on both different ways to promote our campaign and also on what might be most effective in increasing seat belt wearing. All your responses will be carefully considered by the team to help inform future projects.

Last Updated: 22/12/2015